THE SIGNS OF A STRONG TV MARKETPLACE
Today, Americans enjoy a highly competitive video marketplace in which video entertainment is no longer confined to the living room TV. We have access to live programming that can stream directly to a tablet, computer, or smartphone. We can purchase and download our favorite shows via multiple services and providers. And we can store our video at home and then watch it on almost any device from any location. It’s all done through an ever-growing marketplace of TV apps from networks, providers and streaming services all vying for eyeballs and attention.
As Apple CEO Tim Cook said, the future of TV is apps.
The data below reveals just how diverse and competitive the video marketplace has become.