The State of OTT Video Viewing: Top Devices and Platforms

The State of OTT Video Viewing: Top Devices and Platforms

Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.

The report was based on April 2017 data from comScore’s panel of 12,000 households across the United States.

More than half (54%) of households with wifi now engage in OTT viewing, the analysis found.

The number of households that engage in OTT viewing has increased steadily since last fall.

Some 40% of US households with Wi-Fi own a video streaming box/stick; 30% have a smart television, 28% an Internet-connected gaming console, 25% an Internet-connected DVR/set-top box, and 7% an Internet-connected DVD/Blu-Ray player.

Netflix accounts for 40% of households’ total OTT viewing hours, the analysis found; YouTube accounts for 18%, Hulu for 14%, and Amazon for 7%.

About the researchThe report was based on April 2017 data from comScore’s panel of 12,000 households across the United States.

by Ayaz Nanji | July 14, 2017

Source: https://www.marketingprofs.com/charts/2017/32415/the-state-of-ott-video-viewing-top-devices-and-platforms?adref=nlt071417

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