SpotX embarks on mission to Pluto TV to drive advertising demand

SpotX embarks on mission to Pluto TV to drive advertising demand

Video advertising and monetisation platform SpotX has extended its strategic partnership with millennial-focussed OTT provider Pluto TV. As part of the renewed collaboration, SpotX will aim to match media buyers to Pluto TV’s premium inventory and drive the programmatic monetisation of Pluto TV’s over-the-top (OTT) content which boasts over 100 free live channels and on-demand programming and […]

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Euro SVOD revenue grows 128% between 2011 and 2016

Euro SVOD revenue grows 128% between 2011 and 2016

Data released by the European Audiovisual Observatory has given yet more acknowledgement of the power of subscription video-on-demand (SVOD) in the overall pay on-demand market, representing 66% of total 2016 service revenue, compared with only 11% in 2011. The Trends in the EU SVOD market – 2017 Edition report calculated that such penetration meant that […]

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Amazon names India as fastest growing market for Prime Video

Amazon names India as fastest growing market for Prime Video

India is now Amazon Prime Video’s fastest growing market, with increased local content key to the streaming giant’s strategy, according to company executives. Amazon Prime Video’s global vice president, Tim Leslie, told Reuters that the company’s acquisition of original Hindi content has paid dividends. It has amassed a library of content in five local languages, […]

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Older viewers turn on to SVOD

Older viewers turn on to SVOD

 Received wisdom has to date suggested that video-on-demand (VOD) is no country for old men (or women) but research from Ampere Analysis has revealed that people aged 55 to 64 are increasingly getting hooked on subscription VOD (SVOD) services. In its survey, Ampere Analysis polled 33,000 people with an Internet connection across 16 markets to […]

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