IAB Tech Lab releases OTT advertising guidelines

IAB Tech Lab releases OTT advertising guidelines

The IAB Technology Laboratory has released new guidelines for advertising on over-the-top (OTT) platforms, providing, it said, a technical framework for improving consumers’ video ad experiences across smart TVs, connected devices and other systems. Available for public comment from 3 May 2018, the technical guidelines are designed to give instructions on best practices for delivering […]

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