WIKI What is Cost Per Mille (CPM)

WIKI What is Cost Per Mille (CPM)

So, What is Cost Per Mille (CPM) In CPM, the advertiser pays a fee rate for every 1,000 ad impressions. This is preferable for publishers because cost is based on the number of times an ad is displayed, regardless of the user’s subsequent action. The advertiser is taking a large risk regarding the page location […]

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The Future Of Connected TV: Ads, Not Subscriptions

The Future Of Connected TV: Ads, Not Subscriptions

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Zagorski, CEO at Telaria. Hear him speak at the upcoming Industry Preview conference, January 17-18 in NYC. Sure, over-the-top (OTT) subscription content is all the rage. It’s buzzy, still new and the market is bullish on […]

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Hulu hits 20MN subs as it inks DreamWorks deal

Hulu hits 20MN subs as it inks DreamWorks deal

Leading over-the-top service Hulu has surpassed 20 million US subscribers, just ahead of pinning down a brace of content deals at its 2018 upfront event, including a major coup with DreamWorks Animation. The streaming company, which has seen an 18% increase in subscribers since the end of 2017, has inked a big agreement with DreamWorks […]

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Pay-TV, OTT partnerships shake up competitive landscape

Pay-TV, OTT partnerships shake up competitive landscape

Details: Michelle Clancy Competition in the US entertainment marketplace is evolving as partnerships between pay-TV and over-the-top providers within the video space have become more common. According to Parks Associates, partnership strategies between pay-TV operators and OTT providers can enhance the user experience while minimising the risks and marketing costs for each player. “The nature of […]

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