WIKI Pay Per Click (PPC)

WIKI Pay Per Click (PPC)

What is Pay Per Click (PPC)? Pay-Per-Click is the amount of money an advertiser pays a publisher for single click that brings a unique visitor to its website. PPC is the most popular ad cost model sold online today, because it offers a compromise of risk between advertiser campaigns and publisher traffic quality. However, it […]

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Engaging each viewer with a personalized streaming service

Engaging each viewer with a personalized streaming service

Written by Jason Friedlander , April 2017 Television has long set the standard for quality in-home video experiences. Thus, as consumers embraced the anywhere, anytime viewing capabilities afforded by streaming video — first on their computers and then on their smartphones, tablets and connected TVs — they applied a similar standard to the over-the-top (OTT) […]

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