membership service with both free and paid membership types.

membership service with both free and paid membership types.

Quickly turn any TV app into a full-power, fully-expandable membership service with both free and paid membership types. Setup unlimited membership levels with paywalls, password protection, time-released content and trial periods. Member paywalls and dripped content 7 payment options in 25 currencies Invitation-only membership sites Add unlimited membership levels Targeted content protection Trial periods and [...]Read More »
WIKI What is Cost Per Mille (CPM)

WIKI What is Cost Per Mille (CPM)

So, What is Cost Per Mille (CPM) In CPM, the advertiser pays a fee rate for every 1,000 ad impressions. This is preferable for publishers because cost is based on the number of times an ad is displayed, regardless of the user’s subsequent action. The advertiser is taking a large risk regarding the page location […]

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The Future Of Connected TV: Ads, Not Subscriptions

The Future Of Connected TV: Ads, Not Subscriptions

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Zagorski, CEO at Telaria. Hear him speak at the upcoming Industry Preview conference, January 17-18 in NYC. Sure, over-the-top (OTT) subscription content is all the rage. It’s buzzy, still new and the market is bullish on […]

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vMVPD and D2C revenues to rocket eightfold

vMVPD and D2C revenues to rocket eightfold

  vMVPD and D2C revenues will reach $24 billion by 2023 – eight times the $3 billion recorded in 2017, according to the vMVPD and D2C TV Forecasts report. Source: Digital TV Research vMVPD will overshadow D2C with its revenues more than triple the D2C total by 2023 in the 17 countries covered in the […]

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IAB Tech Lab releases OTT advertising guidelines

IAB Tech Lab releases OTT advertising guidelines

The IAB Technology Laboratory has released new guidelines for advertising on over-the-top (OTT) platforms, providing, it said, a technical framework for improving consumers’ video ad experiences across smart TVs, connected devices and other systems. Available for public comment from 3 May 2018, the technical guidelines are designed to give instructions on best practices for delivering […]

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Engaging each viewer with a personalized streaming service

Engaging each viewer with a personalized streaming service

Written by Jason Friedlander , April 2017 Television has long set the standard for quality in-home video experiences. Thus, as consumers embraced the anywhere, anytime viewing capabilities afforded by streaming video — first on their computers and then on their smartphones, tablets and connected TVs — they applied a similar standard to the over-the-top (OTT) […]

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