WIKI What is Cost Per Mille (CPM)

WIKI What is Cost Per Mille (CPM)

So, What is Cost Per Mille (CPM) In CPM, the advertiser pays a fee rate for every 1,000 ad impressions. This is preferable for publishers because cost is based on the number of times an ad is displayed, regardless of the user’s subsequent action. The advertiser is taking a large risk regarding the page location […]

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The Future Of Connected TV: Ads, Not Subscriptions

The Future Of Connected TV: Ads, Not Subscriptions

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mark Zagorski, CEO at Telaria. Hear him speak at the upcoming Industry Preview conference, January 17-18 in NYC. Sure, over-the-top (OTT) subscription content is all the rage. It’s buzzy, still new and the market is bullish on […]

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