Pay-TV, OTT partnerships shake up competitive landscape

Pay-TV, OTT partnerships shake up competitive landscape

Details: Michelle Clancy Competition in the US entertainment marketplace is evolving as partnerships between pay-TV and over-the-top providers within the video space have become more common. According to Parks Associates, partnership strategies between pay-TV operators and OTT providers can enhance the user experience while minimising the risks and marketing costs for each player. “The nature of […]

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Engaging each viewer with a personalized streaming service

Engaging each viewer with a personalized streaming service

Written by Jason Friedlander , April 2017 Television has long set the standard for quality in-home video experiences. Thus, as consumers embraced the anywhere, anytime viewing capabilities afforded by streaming video — first on their computers and then on their smartphones, tablets and connected TVs — they applied a similar standard to the over-the-top (OTT) […]

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