WELL KNOWN MODELS FOR BULK VIDEO MONETIZATION
How to Monetize Videos on the Web
While much of the online advertising industry remains focused on traditional banner units, video is claiming a larger and larger market share.
For Content owners & publishers who do have popular videos on their site, there is a big monetization opportunity awaiting.
There are several different ways to display online ads, distinguished by when they appear relative to the video content that visitors are looking to consume.
Pre-roll video ads are the most common type of video ad unit; they appear before the video begins playing (similar to a preview ahead of the movies). It’s often possible for users to skip over these ads to the content at a certain point.
Post-roll ads come up once the video has finished playing. This type of video ad is a lot less common, in part because advertisers will generally be willing to pay less for it since most viewers won’t stick around to see an advertisement that’s playing after they have consumed the desired content.
Mid-roll video ads are exactly what they sounds like — video that appears in the middle of a piece of content. This type of video ad is far less common than other types of video ads.
Perhaps the best example of mid-roll video ads is access to episodes of popular TV shows. Ads regularly appear during these episodes, much like they would during a normal network TV experience.
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