WIKI What is Cost Per Mille (CPM)

So, What is Cost Per Mille (CPM)

In CPM, the advertiser pays a fee rate for every 1,000 ad impressions. This is preferable for publishers because cost is based on the number of times an ad is displayed, regardless of the user’s subsequent action. The advertiser is taking a large risk regarding the page location of their ads and ultimately, the quality of the publisher’s traffic.

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